About us: The Diamond Life

Welcome to Diamond Supply Co.—or as we call it, the Diamond Life. This isn’t just a brand; it’s a journey that began in 1998 on the gritty, creative streets of San Francisco. I’m Nick Tershay—most know me as Nick Diamond—and this is our story.

It all started with a simple idea: to make skateboarding hardware better. I was deep in the skate scene and saw a gap—nuts, bolts, and tools were functional but lacked style. I believed even the smallest parts deserved attention. So I started making my own—high-quality, durable, and with that distinct Diamond touch. Skaters noticed. They appreciated the quality and the care behind every detail. That early trust from the skate community became our foundation.

As the demand grew, so did the brand. We expanded into graphic tees, hoodies, and accessories—always staying true to the values that shaped us. The Diamond logo quickly became more than a symbol—it became a part of streetwear culture, representing a lifestyle and mindset beyond the skate park.

Diamond Supply Co. stands on three pillars: Authenticity, Quality, and Community.

• Authenticity is everything. We were born from skateboarding, and that spirit guides every design and collaboration. We work with people who live the culture—skaters, artists, creators—keeping everything real and true to our roots.
• Quality is my obsession. From the first bolt to every stitch in our apparel, I’ve always demanded the best. We source premium materials and obsess over details. When you hold a Diamond product, you feel that commitment.
• Community is our heart. This brand isn’t just mine—it’s ours. It belongs to the skaters, the dreamers, and the creatives around the world who live the Diamond Life. We’re here to support, uplift, and grow with them.

Today, Diamond Supply Co. offers a full range of apparel, footwear, accessories, and, of course, our original hardware. Every piece reflects our dedication to style, function, and innovation—while staying rooted in where we came from.

Thank you for being part of our journey. Thank you for living the Diamond Life.