Diamond Supply Co. | Official Streetwear Brand Website

Diamond Supply Co. was founded in 1998 by Nick Tershay, also known as Nick Diamond. The brand began in a small San Francisco apartment and grew into one of the most recognized names in skateboarding, streetwear, and culture. With more than twenty-five years of history, the company continues to evolve while staying true to real skate roots.

The Brand Philosophy

Diamond Supply Co. was built on authentic skateboarding culture. Nick Diamond wanted products that felt honest, useful, and original. Because of this vision, the brand focuses on quality, creativity, and simplicity. Every item reflects real skate style—whether it is apparel, hardware, accessories, or skate decks.

From Local Start to Global Impact

The brand grew quickly after its early years. It started with hardware but soon became known for clean designs and strong visuals. In 2005, the Nike SB Dunk “Diamond” changed everything. The sneaker introduced the famous Diamond Blue color and became one of the most important shoes in skate and streetwear history. As a result, the brand gained worldwide attention and reached new audiences.

Key Collaborations and Partnerships

Diamond Supply brand expanded its impact through major collaborations. These projects connected the brand with fans of music, fashion, skateboarding, and lifestyle.

Major collaborations include:

• Already Been Chewed – Limited skate decks and apparel.
• Dim Mak (Steve Aoki, 2017) – A collection that sold out within 24 hours.
• Performance Motors – A lifestyle crossover for fans of both style and luxury.
• Nike SB Dunk “Diamond” (2005) – A historic sneaker that created massive hype.
• Streetwear peers – Partnerships with The Hundreds, 10 Deep, and Crooks & Castles.
• PUMA (2018) – A two-part collection that redesigned classics like the Suede and Clyde, and introduced the Clyde Sock Lo.

These collaborations show how the brand blends skate culture with fashion, music, and lifestyle.

The “Brand x Rapper” Movement

Diamond Supply Co. played a major role in shaping the link between streetwear and hip-hop. Nick Diamond worked with leading artists early in the brand’s journey. This helped spread the “Diamond Life” culture and built a strong connection with music fans.

Artists who supported or collaborated with the brand include Rick Ross, Big Sean, Wiz Khalifa, Curren$y, Cassie, P. Diddy, and The Lox. Because of these partnerships, the brand grew into a respected name in fashion, entertainment, and culture.

Product Range

Diamond Supply skate brand, offers a complete range of skate and streetwear products. Each piece is designed with clean visuals and real skate influence.

Main product categories include:

• Apparel: Hoodies, tees, jackets, and more.
• Skate Decks: A core part of the brand’s identity.
• Accessories: Lifestyle items inspired by skate culture.
• Skate Hardware: High-quality parts built for real performance.

The design style stays bold, simple, and instantly recognizable.

Community and Culture

Diamond Supply company brand remains deeply connected to skateboarding. The brand supports skaters, events, and the culture around them. This long-term connection keeps the company grounded and trusted. As a result, both new fans and long-time supporters continue to stand with the brand.

FAQs

What is Diamond Supply Co?

Diamond Supply Co. is a skateboarding and streetwear brand founded in 1998 by Nick Diamond.

Who owns Diamond Supply Co?

The brand is owned by its founder, Nick Diamond.

Is Diamond Supply Co still in business?

Yes, Diamond Supply Co. is still in business and continues to operate its online store and retail partnerships.

Is Diamond Supply Co out of business?

No, the brand is not out of business. It remains active and continues releasing new products.

What happened to Diamond Supply Co?

Diamond Supply Co. is still active and continues to sell skate hardware, clothing, and accessories.

Where to Buy Diamond Supply Clothing?

You can buy Diamond Supply apparel from the official website and from authorized skate shops and retailers.

Conclusion

For more than twenty-five years, Diamond Supply Co. has stayed committed to real skate culture. The brand has shaped fashion, music, and lifestyle worldwide through creativity, strong design, and authentic community values. Today, Diamond Supply brand continues to inspire skaters, artists, and streetwear fans around the world.